September 2025 is a month of great achievements for Mr. Blu Yacht & Ship. After participating in the Cannes Yachting Festival, which saw the world debut of the new Fjord 490 Open, we are ready to embark on a new chapter at the 65th Genoa Boat Show, which starts tomorrow, September 18, with the Fjord 41 XL as the star attraction.
Adding further value to this journey is the prestigious attention of Milano Finanza, which reported on our presence at the two main boat shows in September, highlighting Mr. Blu's role as a partner of excellence in high-end boating.
Cannes: innovation and debuts
At the Vieux Port in Cannes, we accompanied enthusiasts on a journey of discovery of three Fjord models: the dynamic 39 XL, the refined 41 XL, and the new 490 Open, presented to the international public for the first time. A success that has strengthened the Fjord brand and the Mr. Blu vision.
Genoa: “We are made of sea”
Now the spotlight turns to the 65th Genoa Boat Show (September 18–23), where, under the slogan “We are made of sea”, we are showcasing the Fjord 41 XL: a 13.79-meter yacht that combines modern lines, advanced technology, and elegant interiors.
Joining us in Genoa are two iconic brands that we have selected for their authenticity and prestige:
- Lomac, a benchmark in the Luxury Rib segment,
- Patrone, one of Italy's most historic shipyards.
The value recognized by Milano Finanza
“Our goal is simple but ambitious: to raise the quality of our offering, with a consultative approach and meticulous assistance, from model selection to after-sales service,” Pietro Lucchese told Milano Finanza.
Words that encapsulate our mission: not just a dealer, but a strategic partner for those who choose to experience the sea with passion, style, and expertise.
We look forward to seeing you in Genoa
The Genoa Boat Show will be an opportunity to meet us, come on board, and discover firsthand what yachting means according to Mr. Blu.
📍 65th Genoa Boat Show – Fjord Yachts Stand
📆 September 18–23, 2025
👤 With Pietro Lucchese and the Mr. Blu Yacht & Ship team