Mr. Blu Yacht & Ship in Milano Finanza: after Cannes, now heading for Genoa

Adding further value to this journey is the prestigious attention of Milano Finanza, which covered our presence at September's two main shows, highlighting Mr. Blu's role as a partner of excellence in high-end boating.

Cannes: innovation and premieres

At the Vieux Port in Cannes we guided enthusiasts in discovering three Fjord models: the dynamic 39 XL, the refined 41 XL and the new 490 Open, presented to the international public for the first time. A success that reinforced the strength of the Fjord brand and the Mr. Blu vision.

Genoa: “We are made of sea”

Now the spotlight turns to the 65th Genoa Boat Show (18–23 September), where under the claim “We are made of sea” we present the Fjord 41 XL: a 13.79-metre yacht that combines modern lines, advanced technology and elegant interiors.

Joining us in Genoa are two iconic brands we have selected for their authenticity and prestige:

• Lomac, a benchmark in the Luxury RIB segment,
• Patrone, one of Italy's most historic yards.

The value recognised by Milano Finanza

“Our goal is simple but ambitious: to raise the quality of the offering, with an advisory approach and meticulous support, from choosing the model to after-sales,” said Pietro Lucchese to Milano Finanza.

Words that capture our mission: not just a dealer, but a strategic partner for those who choose to experience the sea with passion, style and expertise.

We look forward to seeing you in Genoa

The Genoa Boat Show will be the chance to meet us, come aboard and discover up close what living yachting the Mr. Blu way means.

📍 65th Genoa Boat Show – Fjord Yachts stand
📆 18–23 September 2025
👤 With Pietro Lucchese and the Mr. Blu Yacht & Ship team