“True sales begin after delivery”: Pietro Lucchese talks about Mr. Blu

At the Genoa Boat Show, we turned on the camera on board the Apreamare Gozzo 42. Pietro Lucchese, Yacht Broker and Founder of Mr. Blu Yacht & Ship, told us who we are. Straight to the point.

A single point of reference since 1982

Mr. Blu has been in the nautical market since 1982. Over time, it has become more than just a dealer. Pietro defines it as a nautical ecosystem.

The idea is simple. An owner has all kinds of needs throughout their life on the water: buying, selling, managing pre-owned vessels, handling paperwork, understanding the tax implications of a purchase, or scheduling maintenance. We want to be there for every one of those moments. And respond immediately.

To do this, you need a team. Our sales department assists clients in Italian, English, French, German, and Spanish. A large part of our clientele is international, and speaking their language makes all the difference.

After-sales comes first

There is one point Pietro insists on more than any other.

“For us, the real sale begins once we have delivered the boat.”

This is the origin of Mr. Blu K Service, our division dedicated to support. It features a mobile workshop that reaches clients in Italy and abroad.

“What is more useful to an owner when they need assistance? Picking up the phone and finding someone who answers. That is what we do.”

It sounds obvious. Anyone who spends time at sea knows it is not.

Twelve brands, one rule

Today we represent 12 shipyards in Italy, ranging from 3-meter tenders to yachts over 30 meters.

There is Apreamare, which we are proud to carry. And there is the Gozzo 42, which Pietro describes as an innovative and pioneering boat. We are the importers and distributors for Fjord in Italy, with bases in Udine and Poltu Quatu. In Poltu Quatu, together with our partner Giuliano D’Alterio of GDA, we organize daily outings for those who want to experience a Fjord walkaround in person.

Then there are the Lomac inflatables, Italian-made from 3 to 14 meters. The steel boats from Linssen, custom-built in the Netherlands. The legendary Cigarette Racing boats. The fishing boats from StreamLine R and Cormate. And MJM Yachts, the infusion-molded lobster boats for which we hold the exclusive rights for all of Europe.

Our latest arrivals include all-carbon vessels and 64- to 92-foot yachts, designed for a very exclusive clientele.

For us, having many brands is not about chasing numbers.

“Representing many brands does not mean aiming for exponential growth. It means ensuring every owner can find the right boat.”

And whatever the boat, Mr. Blu services are the same for everyone. This applies to those making their first purchase as well as those who have been sailing for a lifetime.

Two new updates coming soon

Two new dealerships are about to join our portfolio. They are examples of Italian excellence, and we will announce them shortly on our social media channels.

In the meantime, the full video of the interview is below.